Campaign Management Infrastructure for IMOs and FMOs
Give your producers consistent opportunities while your organisation recruits, retains, distributes and scales with confidence.
Give prospects a concrete reason to join
Agents stay where there is work and support
Equip independent agents with consistent opportunities
Win priority states with exclusive positions
Growth breaks when every producer operates alone.
Fragmented lead buying
Every agent buys separately, with no scale, no standards and no leverage.
Inconsistent lead quality
Different sources and different standards produce unpredictable outcomes across the organisation.
No shared operating system
No single source of truth means weak communication and limited accountability.
Two program paths, one operating system.
Final Expense campaign infrastructure
- Per-producer or concentrated budgets
- Exclusive opportunities aligned to your growth strategy
- Flexibility by state, region or agent tier
Medicare Authority
- One agency per state, fifty partners nationwide
- Three-state and five-state bundles
- Ten or more states is priced as a custom national arrangement
Structured around your organisation.
Per-producer campaigns
Individual exclusive budgets for each producer, with transparent reporting.
Regional concentration
Concentrate budgets in priority regions or states to accelerate production where it matters most.
Multi-state authority
Secure exclusive Medicare positions across multiple states with bundled structures.
Custom national arrangement
For ten or more states we build a custom national plan with dedicated support.
Documented delivery, February to November 2025.
Final expense leads delivered
Media spend
Blended media cost per lead
One partner, campaign level. Past performance is not a guarantee of future results or outcomes. This is delivery data, spend in and leads out, not producer production or income.
What we need to design the partnership
- Producing agents and the states they are licensed in
- Whether budgets sit centrally or with the agents
- The priority states you want to win, and why
- Whether the goal is recruiting, retention, or both
How the partnership is built
- Discovery: your goals, structure, states and operating model.
- Structure: the right campaign mix and coverage plan.
- Written scope: roles, deliverables and terms in writing.
- Launch: we launch, monitor daily and optimise from day one.
- Ongoing management: continuous optimisation and reporting.
Straight answers
Can campaigns run per agent?
Yes. Budgets can sit with individual producers or be concentrated centrally, whichever fits how your organisation operates.
Who controls campaign budgets?
Either you or your agents, depending on the model you choose. Ad spend goes into the account at cost and management is a flat 25% of that spend at every level above the minimum.
How does Medicare state exclusivity work?
We select one Medicare agency in each state, fifty partners nationwide. Exclusivity holds while the partnership is active, and an exit reopens the state to the next agency on the waitlist.
Can you support both final expense and Medicare?
Yes, and they are two different programs. Final expense is an exclusive lead program priced on ad spend and billed monthly, or weekly if you prefer. Medicare Authority is a build rather than a lead product.
Can we begin in selected states?
Yes. You choose the states, and we limit how much volume we run in a state rather than how many partners we take, so a market is never pushed past what it can absorb.
How is partnership pricing structured?
Final expense follows the published ad spend plus 25% structure. Medicare Authority is priced by the number of states, with three-state and five-state bundles and custom pricing at ten or more.
Build the infrastructure your producers can grow into.
Tell us how your organisation is structured and which states matter most, and we will design the partnership around it.