Marketing Programs for IMOs and FMOs
Scope campaign support around your producer network, budget ownership and priority states.
A more focused way to grow together.
Different markets. A clear approach.
Purpose built campaign support for IMOs and FMOs, with clear structure and defined responsibilities.
Final Expense campaigns
With exclusive inquiries and delivery.
We run Final Expense campaigns with exclusive inquiries, managed for your organization and delivered to your producers as specified in your plan. Campaign scope is organized around producers, states and agreed budget ownership.
Medicare Authority
One agency per state while active, separately scoped.
Our Medicare Authority program is structured with one agency per state while active. It is scoped and priced separately from Final Expense campaigns.
Flexible structure for your organization.
We align to your goals and operating model, with options that fit how you work.
Per-producer campaign budgets
Campaigns may be scoped at producer level, with performance tracked to each producer where the approved delivery setup supports it.
Regional concentration
Focus campaign support on priority regions or states, with customization by market.
Multi-state Medicare scope
Medicare Authority can support multiple states, with one agency per state while active.
For ten or more Medicare states we build a custom national plan with dedicated support. This is a Medicare Authority arrangement and is scoped separately from Final Expense.
A clearer plan starts with a few key details.
Producing agents
How many producing agents will be included in the program.
Licensed states
Which states are in scope for Final Expense or Medicare.
Central or producer budgets
Whether campaign budgets are managed centrally or at the producer level.
Distribution process
How inquiries will be distributed to your producers.
Real activity. Stated clearly.
Generated for one partner from February through November 2025.
$68,105.77 media spend and $6.23 blended media cost per inquiry. These figures exclude management fees.
Results vary based on market, offer, budget and other factors. This is campaign delivery data, not producer production, issued policies, income or a guarantee. One partner history only; it does not represent organization wide or nationwide results.
A simple, structured path to get started.
Scope
Define your goals, target states and budget structure.
Written responsibilities
Document roles, processes and delivery expectations.
Launch
Activate campaigns and begin delivery.
Review
Assess performance and make adjustments together.
Common questions from IMOs and FMOs.
Yes. Budgets can sit with individual producers or be concentrated centrally, whichever fits how your organization operates.
Either you or your agents, depending on the model you choose. Budget ownership is agreed during scoping and written into the partnership responsibilities.
We select one Medicare agency in each state, fifty partners nationwide. Exclusivity holds while the partnership is active, and an exit reopens the state to the next agency on the waitlist.
Yes, and they are two different programs. Final Expense is an exclusive inquiry program priced on your monthly ad spend. Medicare Authority is a build rather than an inquiry program and is scoped and priced separately.
Yes. You choose the states, and we limit how much volume we run in a state rather than how many partners we take, so a market is never pushed past what it can absorb.
Final Expense management is 20% of monthly ad spend, with a $600 monthly minimum. At $3,000 or less in monthly ad spend, management is $600 per month. The initial commitment is three months, and at the minimum fee $1,800 is paid upfront for those first three months of management. Advertising is separate and additional. Medicare Authority is scoped and priced separately and keeps its own approved terms.
A partnership built around your goals.
Book a partnership conversation to discuss your organization, your markets and the best way to move forward.
More clarity. A stronger path forward.