Final Expense Campaign Results
One partner. Ten consecutive months. Documented media delivery.
Historical results from one partner. Media cost excludes management fees. Outcomes vary.
Final Expense, one partner, February to November 2025
10,930 leads delivered on $68,105.77 of media, a blended media cost per lead of $6.23. Monthly cost per lead ranged from $4.91 to $7.68 across the period.
| Period | Leads delivered | Media spend | Media CPL |
|---|---|---|---|
| Feb 2025 | 727 | $3,997.53 | $5.50 |
| Mar 2025 | 1,102 | $7,779.85 | $7.06 |
| Apr 2025 | 1,339 | $8,626.38 | $6.44 |
| May 2025 | 1,368 | $8,995.25 | $6.58 |
| Jun 2025 | 1,982 | $11,372.77 | $5.74 |
| Jul 2025 | 1,229 | $7,357.86 | $5.99 |
| Aug 2025 | 667 | $3,276.29 | $4.91 |
| Sep 2025 | 343 | $2,036.27 | $5.94 |
| Oct 2025 | 829 | $4,341.65 | $5.24 |
| Nov 2025 | 1,344 | $10,321.92 | $7.68 |
| Total | 10,930 | $68,105.77 | $6.23 |
Figures are media spend and leads delivered for one partner across the campaigns running in each month, taken from the advertising account.
How to read these figures
Media CPL
Calculated by dividing blended media spend by the inquiries delivered in each month.
What these figures show
Documented media delivery for one partner from February to November 2025, taken from the advertising account.
What these figures do not show
These results do not include sales data, revenue or income forecasts, and media cost excludes management fees.
Average monthly premium written over the same period ranged from $119 to $279 per policy. Set against the media cost above, that is the figure an agency needs to run its own numbers rather than take ours on trust.
Figures are a blended monthly average for that partner, not a per-campaign rate. Cost per lead varies by state, season and audience saturation, so past campaign performance does not predict what a new campaign will produce.
Premium written is reported by the partner and is not premium issued or persisted. Placement, underwriting outcomes and persistency vary by carrier and by the agent working the business, and chargebacks apply to policies that lapse. Nothing here describes earnings, and no result shown should be treated as an outcome a new partner should expect.
The advertising we build.
Every campaign is produced in-house and laid out natively for each placement rather than cropped from one square. Tap any image to view it full size.
Feed, 1:1
Reels and Stories, 9:16
Example campaign creative produced for partner programs. Brands shown are placeholders, and campaigns run under our own brands. Coverage amounts, monthly figures and approval terms shown in the creative vary by carrier, state, age and underwriting.
Fees explained
A clear look at common fees in insurance marketing, what they cover and how they fit into your campaign.
Management is 20% of your monthly ad spend, with a $600 monthly minimum. The initial commitment is three months. At the minimum management fee, $1,800 upfront covers your first three months. Your advertising budget is separate and additional.
The media figures shown above exclude management fees.
Discuss your campaign
Tell us about your goals and we will show you how our programs can support your growth.