Campaign Results
Documented campaigns rather than sales claims. What we can evidence is what we deliver: the advertising we build, the spend behind it, the cost per lead it produced and how the inquiries arrived. What an agent writes afterwards depends on their close rate, their carriers and how fast they work, so we do not publish it as though it were ours.
The advertising we build.
Every campaign is produced in-house and laid out natively for each placement rather than cropped from one square. Tap any image to view it full size.
Example campaign creative produced for partner programs. Brands shown are placeholders, and campaigns run under our own brands. Coverage amounts, monthly figures and approval terms shown in the creative vary by carrier, state, age and underwriting.
Spend in, leads out, documented.
Each snapshot records the same fields so campaigns can be compared honestly rather than cherry-picked: the objective, the period, the licensed states, the weekly media budget, the inquiries delivered, the documented media cost per lead, and the delivery format.
Final Expense, one partner, February to November 2025
Ten consecutive months of live Final Expense campaigns run for a single partner, recorded from the advertising account. Objective was on-platform campaign management, delivered daily to the partner sheet.
| Period | Leads delivered | Media spend | Media CPL |
|---|---|---|---|
| Feb 2025 | 727 | $3,997.53 | $5.50 |
| Mar 2025 | 1,102 | $7,779.85 | $7.06 |
| Apr 2025 | 1,339 | $8,626.38 | $6.44 |
| May 2025 | 1,368 | $8,995.25 | $6.58 |
| Jun 2025 | 1,982 | $11,372.77 | $5.74 |
| Jul 2025 | 1,229 | $7,357.86 | $5.99 |
| Aug 2025 | 667 | $3,276.29 | $4.91 |
| Sep 2025 | 343 | $2,036.27 | $5.94 |
| Oct 2025 | 829 | $4,341.65 | $5.24 |
| Nov 2025 | 1,344 | $10,321.92 | $7.68 |
| Total | 10,930 | $68,105.77 | $6.23 |
10,930 leads delivered on $68,105.77 of media, a blended media cost per lead of $6.23. Monthly cost per lead ranged from $4.91 to $7.68 across the period.
Average monthly premium written over the same period ranged from $119 to $279 per policy. Set against the media cost above, that is the figure an agency needs to run its own numbers rather than take ours on trust.
Figures are media spend and leads delivered for one partner across the campaigns running in each month, taken from the advertising account. They are a blended monthly average for that partner, not a per-campaign rate. Cost per lead varies by state, season and audience saturation, so past campaign performance does not predict what a new campaign will produce.
Premium written is reported by the partner and is not premium issued or persisted. Placement, underwriting outcomes and persistency vary by carrier and by the agent working the business, and chargebacks apply to policies that lapse. Nothing here describes earnings, and no result shown should be treated as an outcome a new partner should expect.