Notes on campaign management and agency growth.
Practical writing for agents and agencies on how campaigns are built, what actually drives cost per lead, and what to understand before increasing volume. No theory we do not use ourselves.
There are two separate costs in any managed lead program: money that buys advertising, and money that pays someone to run it. Here is how the pricing models differ and how to compare offers honestly. Read the article
More leads only help if the team behind them can work the volume. Before increasing spend, check working capacity per producer, speed to contact, and whether your cost per lead will hold at a higher budget. Read the article
An exclusive final expense campaign is advertising built and run for a single agency, where every inquiry goes to that agency alone. Here is how the campaigns are structured, what exclusivity does and does not mean, and how to verify a vendor claim. Read the article