Exclusive final expense leads from a campaign built for your agency.
We build and manage the advertising. Every inquiry goes to your agency alone, on a Google Sheet you own.
Program terms
20% of monthly ad spend
$600 monthly minimum
Three month initial commitment
Licensed in 10+ states
Ad spend is separate
One partner, February to November 2025.
One partner, February to November 2025. Historical media cost excludes management fees. Results vary and are not a guarantee of future performance.
How does a final expense campaign work?
From licensed states to live inquiries, we handle the campaign.
Licensed states
We confirm your states and set targeting.
Creative
We build and test the ad creative.
Landing page
A simple landing page for your campaign.
Delivery
Each inquiry goes to your agency alone.
Optimization
We monitor and refine the campaign.
How much does a final expense campaign cost?
Management is 20% of your monthly ad spend, with a $600 monthly minimum. There is a three month initial commitment, which is $1,800 upfront at the minimum fee. Your ad spend is separate and additional.
How the fee is calculated
| Monthly ad budget | Management fee | Budget + fee |
|---|---|---|
| $2,000 | $600 | $2,600 |
| $3,000 | $600 | $3,600 |
| $5,000 | $1,000 | $6,000 |
Examples illustrate the calculation. They do not set a minimum ad budget or a billing schedule for ad spend. Management at the minimum is prepaid for three months, rather than paid monthly during that initial term.
How are final expense inquiries delivered?
Every inquiry is sent to a Google Sheet you own, as it comes in.
- Google Sheet you own, filled as inquiries come in
- Sync the sheet to the CRM you already use
- Or use our platform at no extra cost, with a pipeline and appointment booking
Who is this final expense program for?
Independent agents and agencies licensed in 10+ states.
- Independent agents and agencies
- Licensed in 10+ states
- Free to write across carriers (not captive)
Campaigns or inbound calls?
Two programs, priced differently.
Final Expense Campaigns
Your own campaign, managed for you.
Inquiries delivered to your Google Sheet.
20% of monthly ad spend, $600 monthly minimum. Ad spend is separate.
Agencies that want to own their campaign.
FEX Inbound Calls
No campaign to manage. Consumers see the ad and call your agents directly.
Live, consumer-initiated final expense calls.
$65 per billable call, billed on connect.
Agencies ready for live call volume.
What do agents ask about final expense campaigns?
Short answers before you apply.
Yes. Every inquiry goes to exactly one agent or agency. We never resell, recycle or share them with anyone else.
Most campaigns are live within one business day of confirmed payment, once your licensed states are confirmed and creative is approved. Once the campaign is live and spend begins, inquiries start coming in.
Every inquiry lands on a Google Sheet that belongs to you, filled as the inquiries come in. If you already run a CRM you can sync the sheet into it. If you would rather work them in a platform, we can set you up in ours at no extra cost, with a pipeline, appointment booking and a clear view of where every inquiry came from.
Your inquiries stay yours. The Google Sheet is live while your program runs, and access ends 24 hours after you stop, so download it before you pause. If you need more time to move everything across, reach out and we will extend access another two days.
At least 10. A campaign confined to one or two states saturates its audience quickly and costs climb. Ten or more gives the campaign room to keep costs steadier. We do not limit how many partners we take on; we limit how much volume we run in a state. Tell us your states on the application and we will confirm what is open.
Management is 20% of your monthly ad spend, with a $600 monthly minimum, so the fee is the greater of the two. There is a three month initial commitment. At the minimum fee that comes to $1,800 upfront, covering your first three months of management. Your ad spend is separate and additional. If your monthly ad spend is above $3,000 the management fee is calculated on your spend, and we will confirm the prepayment arrangement with you before anything is agreed.
No. The program only works for independent agents and agencies who are free to write across carriers.
Yes, as two separate programs. Final Expense Campaigns are priced on your ad spend. Medicare Authority is an SEO and website build designed to help one agency per state get found in search and AI answers. Partners can run both, and they are quoted separately.
What should agencies read before starting a campaign?
Ready to plan your campaign?
Let us talk about your agency and how FEX Leads Daily can help.